San Juan Wine Region Guide

From Historic Roots to New Heights: Discover San Juan's Bold Evolution in Every Bottle.

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Last updated: September 4, 2024

Introduction

The Spanish conquistadors, in their quest for new territories, brought ‘Vitis vinifera’ to San Juan in the 16th century. This marked the beginning of viticulture in the region, with European vine varieties being planted in a very arid part of northwestern Argentina, north of Mendoza. Despite its long history of viticulture, San Juan’s wine industry has never gained a reputation for high-quality Malbec or exemplary Chardonnay. Indeed, San Juan’s growers are no slouches in the volume department, harvesting large quantities of table grapes and fruit earmarked for bulk wine production. Compared to its more prestigious neighbor, San Juan is undeniably low-key and down to earth. The gloss and international sheen of Mendoza are largely absent here.

However, not all producers in San Juan are content with the status quo. A growing group of young, enthusiastic, and ambitious winegrowers are elevating the local viticulture to new heights, planting Bonarda, Syrah, Tannat, Pinot Gris, and even Viognier on the higher slopes of San Juan’s numerous valleys. This flurry of activity, involving careful site selection and superior clones, has significantly broadened the range of styles available from these previously underutilized vineyards. San Juan is making a determined effort to enhance its reputation and produce high-quality wine. The best labels, crafted with care and pride, offer astonishingly good value for money.

Author

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James lawrence

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